When you understand these data points ahead of time, you can create content that exactly fills an existing need. You also know who to reach out to—or who your audience is—before investing a ton of work. The wrong way to create category pages is to simply list your latest SEO Anomaly posts, or a list of relevant products. The best category pages typically have their own unique content, relevant answers to questions, and links to sub-topics and related pages.

Is there a reliable and free SEO ranking checker?

Domain Authority, developed by Moz, estimates how likely a site is to rank highly in search results. Although Google does not officially use DA, many SEO professionals find it useful. For more information on calculating your organic click-through rate, see organic click-through rate. If your page appears in the search results yet has a low CTR, you may be missing out on potential visitors. However, some pages—like a contact page—might naturally show higher bounce rates. Bounce rate tracks the percentage of visitors who leave a page immediately without engaging further.

High-quality content allows you to incorporate keywords naturally, without resorting to keyword stuffing. By focusing on topics that matter to your target audience and using keywords effectively, you can improve your visibility in search engine results pages (SERPs) for those queries. This visibility drives organic traffic to your site from users specifically interested in what you have to offer.

Content Relevance and Quality:

For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords. Next, we want to grow our keyword seed into a keyword theme, comprised of many related keywords grouped together. To begin, you want to discover your “Seed Keywords” to grow your keyword theme. Anchor texts that include your brand a very strong signal to Google.

Our data shows there is no correlation between “page load time” (either document complete or fully rendered) and ranking on Google’s search results page. This is true not only for generic searches (one or two keywords) but also for “long tail” searches (4 or 5 keywords) as well. We did not see websites with faster page load times ranking higher than websites with slower page load times in any consistent fashion. If Page Load Time is a factor in search engine rankings, it is being lost in the noise of other factors. We had hoped to see some correlation especially for generic one- or two-word queries. Our belief was that the high competition for generic searches would make smaller factors like page speed stand out more.

• Since our analysis of the total page size surprised us, we decided to examine the median size, in bytes, of all images loaded for each page, relative to the search rank position.
• For the full article, each of the 200 factors would have a brief description like those above, grouped by the SEO area they belong to (e.g., On-Page SEO, Technical SEO).
• This will prompt Google to re-crawl your content and reevaluate its rankings in the SERPs.
• Learn more about how Google sources business information for search results.

What Are the Most Important Google Ranking Factors?

You can choose which type of rich snippet code you want and the tool will generate it for you. They make your content more user-friendly and Google clearly prefers content well organized. A few broken links here and there won’t be too much of a problem, but if you have too many of them, you might be in trouble. Having too many broken links on your site can be a sign of neglect and can eventually affect your SEO.