Click this, and you’ll see options to toggle VideoObject markup on or off, and to add attributes. Now, whenever you’re editing a post or page, there should be an option to “Modify current schema” at the bottom of the editor. If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup. However, we do have a related, helpful video about YouTube SEO, so we decided to embed that at the end of the post instead. Paste your domain into Ahrefs’ Site Explorer and go to the “Top Pages” report to see those with the most estimated traffic.

After you’ve chosen a keyword and scoped out search intent, you’re ready for the next step. After you’ve picked your easy-to-rank-for keyword, it’s time to do a bit more research. SEO Anomaly For each keyword entered you’ll see a “keyword intent” label. Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future.

I figured that since they knew about computers, they should also understand how Google works. They graciously offered me the pointers they could, but Search Engine Optimization really wasn’t their domain. When you buy something through one of the links on our site, we may earn an affiliate commission. Ever found yourself in the middle of a spreadsheet frenzy, wishing there was a simpler way to insert today’s date in Google Sheets? Keeping track of dates in spreadsheets can feel tedious, especially when dealing with daily updates or logs.

FAQ about how to check Google rankings

It keeps all your images in one place, giving you unlimited access to creative assets you can organize and use. I have a separate guide explaining how to create scannable content in detail. Creating high-quality content involves more than writing well. It’s about providing value to your readers and effectively meeting their needs. At the bottom of the funnel, many users may be on the brink of buying.

Conversion rate optimization (CRO)

• Conditional formatting is flexible, allowing you to apply various colors and styles to your cells.
• That usually means that there’s less authority flowing to that page.
• You can also write custom scripts using Google Apps Script to automate repetitive tasks or create entirely new functions.
• That makes your posts or pages hard for people to read and won’t help you rank well in search engines.
• Then you’ll need to create content that is better than the web page currently in the #1 spot.

In 2018, however, there were over 3200 changes – which averages out to about 9 updates a day. Start by ensuring that you have fast loading speeds so that users won’t click away before the page has even pulled up. Likewise, make the page look as visually pleasing as possible. Having the elements to make a clean web design can go a long way for the overall look of your site. To ensure your site looks great on any device, build your small business website through a site builder with responsive templates, like Wix or Squarespace.

Use a congruent image

It’s likely that your website already undergoes regular maintenance to check for things like bugs or server errors. For SEO purposes, it’s a good idea to do a technical SEO audit of your site every couple of months to check for things such as 404 errors, redirect loops, and broken links. To do this, you must be mindful of what pages you’re linking to each time you create a new page or a new piece of content. To build out your niche expertise, you can use the hub and spoke method (also known as pillar page and cluster content). With this method, you create a hub/pillar page on a particular topic, usually a broad, high-volume keyword.