We named it the most user-friendly SEO software in our list of the best SEO software because it has intuitive navigation and easy-to-understand dashboards. One of the most obvious benefits of using Google Search Console for debugging your website is that it’s made by Google, the main player of search engines. The data you collect via the Google Search Console is from Google, so you’ll know it’s accurate.

Search Engine Tools

The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills. Free tools like Google Search Console give you direct insights into how your site performs on Google. Paid tools often add richer features like competitor analysis, advanced keyword research, and AI-powered content recommendations. It checks backlinks in bulk, and Majestic even offers SEO Anomaly a “topical trust flow” to display your proximity to industry authorities. Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy.

• Tracking your website and keyword rankings is an essential part of the SEO process.
• But I’ve watched SEO beginners try to get their heads around it and they really struggle.
• In 2025, there are over 300 free and paid SEO tools on the market.
• With URL inspection tools and Search Analytics that track site impressions and organic traffic, you can better understand what’s bringing people to your site.

Keyword Tool is essential for any content creator on YouTube. TubeRanker’s Keyword Tool unlocks the power of Keyword Research on YouTube and surfaces up the hidden Search Volume for your target keywords. YouTube serves video content to users in both Searches and Recommendation engines, based on an algorithm that takes into account a number of factors about your video and channel. New website owners will have different needs from small and midsized businesses and large businesses. If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs.

Talk Through Complex SEO Issues

It also determines the anchor text used by your link partners to link to your website. Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages. Consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries is roughly twice as popular as a keyword with 5,000. Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword.

You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Using Screaming Frog, I can export the data into spreadsheets to analyze and prioritize issues that need addressing. This ability to pinpoint and fix problems efficiently has proven invaluable in maintaining optimal site performance. Google Search Console is the one and only place to get real keyword data from Google.

Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions. Ahrefs’ Keywords Explorer tool gives you detailed key metrics like search volume, keyword difficulty, click-through rate, and a wide range of related keyword suggestions. It supports over ten search engines, not just Google, and the platform’s data is considered among the most accurate in the industry.